by Shaun Snapp (Author)
A realistic assessment of the impact of promotions on supply chain planning. Text in the wave in the center of the cover: Instead of just planning promotions, learn how to forecast promotions so that the promoted item is there to meet demand! Accurately accounting for promotions is the only way to guarantee the availability of the promoted product during the promotion period. Not only do in-house promotions change demand, but so do competitor promotions; being able to forecast the impact on your demand is vital to maintaining service levels. All promotions can be measured for their effect on sales, and the history of any type of promotion can be used to adjust the forecast to account for future promotions. In this book, through the use of graphics and screen shots, you will get a firsthand tutorial on how software applications can be used to maintain this history and adjust forecasts.