{"product_id":"public-relations-strategy-theory-and-cases-praxis-at-its-best-paperback","title":"Public Relations Strategy, Theory, and Cases: Praxis at Its Best - Paperback","description":"\u003cp\u003eby \u003cb\u003eTricia Hansen-Horn\u003c\/b\u003e (Author), \u003cb\u003eAdam E. Horn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePresenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTricia Hansen-Horn\u003c\/strong\u003e (PhD, Purdue University) is a professor and PR program coordinator at the University of Central Missouri, CEPR. Specializing in theory\/praxis, pedagogy, strategic planning, and campaign development, she is first author of \u003cem\u003eStrategic Planning for Public Relations: Beginning the Journey\u003c\/em\u003e (2014) and co-editor of\u003cem\u003e Public Relations: From Theory to Practice\u003c\/em\u003e (2008). \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAdam E. Horn\u003c\/strong\u003e (PhD, University of Missouri-School of Journalism) is an associate professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations course. He is an active sports consultant, specializing in media relations and crisis communication strategy. He is the second author of \u003cem\u003eStrategic Planning for Public Relations: Beginning the Journey\u003c\/em\u003e (2014).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 17, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42717988192319,"sku":"9781433120800","price":134.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/a71beb2b125502687663d616d699d3e4.webp?v=1765080337","url":"https:\/\/dhlswag.com\/products\/public-relations-strategy-theory-and-cases-praxis-at-its-best-paperback","provider":"BBB","version":"1.0","type":"link"}