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R & D Collaboration on Trial: Realizing Value from the Corporate Image - Hardcover

R & D Collaboration on Trial: Realizing Value from the Corporate Image - Hardcover

9780875843643
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by David V. Gibson (Author), Everett M. Rogers (With)

Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.

Number of Pages: 607
Dimensions: 1.82 x 9.48 x 6.38 IN
Publication Date: May 01, 1994