by Brian Desind (Author)
Real Communal Commerce is the magic that turns a business into a movement. Just as a single seed can become a forest, so too can a Real Communal Commerce style business, spark the rise of a tribal society that convenes around it. Real Communal Commerce is the future of businesses small and large. The ideology of RCC can be seen in movements like GME and CrossFit, where they are happening organiclally through a cultural shift in how people socialize in the new era. RCC provides insight into the fundamentals of this cultural shift, and how they can be focused intentionally into a business. This enlightening book, in which Brian Desind explores and issues the blueprint for how to implement this new style of business, is changing the way people think about marketing and selling products, ideas and services.