Research Perspectives on Social Media Influencers and Brand Communication - Paperback

by Brandi Watkins (Editor), Alisa Agozzino (Contribution by), Courtney A. Barclay (Contribution by)

This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

Author Biography

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.