by Dhruv Grewal (Author)
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Number of Pages: 200
Dimensions: 0.5 x 9.4 x 6.6 IN
Publication Date: December 14, 2018