Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback

by Craig E. Mattson (Author)

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Author Biography

Craig E. Mattson is professor of communication and media production at Trinity Christian College.