{"product_id":"riding-the-unicorn-the-startup-guide-youll-want-to-read-paperback","title":"Riding the Unicorn: The Startup Guide You'll Want to Read - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWenee Yap\u003c\/b\u003e (Author), \u003cb\u003eThomas Derricott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Legends are True. The Unicorn is out there.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThink unicorns -- those billion-dollar startups as rare as their mythical namesakes -- are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. \u003ci\u003eRiding the Unicorn\u003c\/i\u003e skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and -- if you're lucky -- sell your way to startup glory. \u003c\/p\u003e\u003cp\u003eYou'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit. \u003c\/p\u003e\u003cp\u003eYou'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eValuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage\u003c\/li\u003e \u003cli\u003eResearch-backed tactics for success, delivered through stories so good you'll forget you're learning\u003c\/li\u003e \u003cli\u003eStraight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhether you're in tech, education, creative industries or anywhere in between, \u003ci\u003eRiding the Unicorn\u003c\/i\u003e isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE LEGENDS ARE TRUE.\u003cbr\u003e THE UNICORN IS OUT THERE.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eUnicorns--billion-dollar startups as rare as their mythical namesakes--are not just the products of Silicon Valley fairytales. They're in your backyard ... and they're ready to be tamed. In \u003ci\u003eRiding the Unicorn\u003c\/i\u003e, Wenee Yap and Thomas Derricott distil the wisdom of Australia and New Zealand's leading founders to reveal what it takes to turn a startup into a unicorn. \u003c\/p\u003e\u003cp\u003ePacked with real-world insight, this must-read guide skips the dry business theory and instead gives you battle-tested strategies from global startup legends, wrapped in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and--if you're lucky--sell your way to startup glory. \u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003efind out what your customers want\u003c\/li\u003e\n\u003cli\u003ekeep your MVP as minimal as possible\u003c\/li\u003e\n\u003cli\u003egrow your startup to meet your runway\u003c\/li\u003e\n\u003cli\u003eget the right investors\u003c\/li\u003e\n\u003cli\u003ecraft a lucrative exit strategy.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis isn't just a book; it's your down-to-earth guide for taming your next billion-dollar idea. It's time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWENEE YAP\u003c\/b\u003e and \u003cb\u003eTHOMAS DERRICOTT\u003c\/b\u003e are successful entrepreneurs with over 20 years' combined experience in the Australian startup ecosystem. Wenee is the founder of Survive Law--which grew to Australia's highest traffic online community of law students before its acquisition and Thomas is an award-winning journalist and early employee of multiple startups.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.91 x 8.91 x 6.16 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 08, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43158805971007,"sku":"9781394367689","price":26.34,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/JPDb8vkbLq9781394367689.webp?v=1776993266","url":"https:\/\/dhlswag.com\/products\/riding-the-unicorn-the-startup-guide-youll-want-to-read-paperback","provider":"BBB","version":"1.0","type":"link"}