{"product_id":"scaling-the-tail-managing-profitable-growth-in-emerging-markets-hardcover","title":"Scaling the Tail: Managing Profitable Growth in Emerging Markets - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSeung Ho Park\u003c\/b\u003e (Author), \u003cb\u003eGerardo R. Ungson\u003c\/b\u003e (Author), \u003cb\u003eAndrew Cosgrove\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \"scaling the tail.\" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAuthor Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst \u0026amp; Young, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 163\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 07, 2015\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43158303866943,"sku":"9781137543530","price":106.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/E2m7Tw5XMJ9781137543530.webp?v=1776988682","url":"https:\/\/dhlswag.com\/products\/scaling-the-tail-managing-profitable-growth-in-emerging-markets-hardcover","provider":"BBB","version":"1.0","type":"link"}