by Claude Hopkins (Author)
"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.
Number of Pages: 92
Dimensions: 0.25 x 8.5 x 5.5 IN
Publication Date: December 27, 2024