by Yuniya Kawamura (Author)
Sebastian Masuda is a Japanese creator who is globally known as the father of Japanese "Kawaii" (cute) subculture which originated in Harajuku. His work is characterized by bright neon colors that led to the emergence of Decora fashion. He wears several hats in the field of fashion, art, and entertainment and uses colorful and kawaii elements as his creative foundation.
Author Biography
Yuniya Kawamura is professor of sociology at the Fashion Institute of Technology (FIT) in New York.
Number of Pages: 160
Dimensions: 0.37 x 8 x 5 IN
Publication Date: October 14, 2025