by Lisa Earle McLeod (Author), Elizabeth Lotardo (With)
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:
- How firms overcome ferocious competition and how you can do the same
- Why sales organizations with a clear NSP outperform traditional sales teams
- How to avoid the trap of behaving like a transactional salesperson
- Why well-intended leaders often unknowingly erode purpose and differentiation
- How to use your NSP to increase customer engagement
- Why an NSP gives you clarity during times of uncertainty
In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.
Front Jacket
Do you have a purpose? Or do you just sell stuff?
A new expanded edition of the bestseller that changed the game in sales
"The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong."
When author Lisa McLeod wrote those words in 2013, she launched a movement that upended long held beliefs about sales. McLeod's research reveals that sales teams with a Noble Purpose--whose primary driver is to improve customers' lives--outsell traditional sales teams focused on internal targets and quotas.
In this Second Edition of Selling with Noble Purpose--which includes 50% new material--you'll learn firsthand how over two dozen firms used a Noble Sales Purpose (NSP) to increase revenue, drive engagement and differentiate in times of uncertainty.
Selling with Noble Purpose is both a philosophy and a system for moving beyond transactional sales. From strategic decision making to customer interactions, McLeod provides easy-to-use frameworks for elevating every sales conversation.
Don't let anyone tell you that you have to choose between making money and making a difference. Purpose and profit are connected. You can have both. You deserve both. We all do.
Back Jacket
What people are saying about the power of Selling with Noble Purpose
"If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life. . . then work back from that purpose."
--Tom Rath, bestselling author, StrengthsFinder 2.0
"Lisa McLeod is the master at helping organizations reframe their sales narrative around purpose, which boosts sales numbers and sales morale alike."
--Dan Pink, bestselling author, Drive and To Sell Is Human
"McLeod combines a wealth of field experience with unique insights to drive revenue."
--Dr. Marshall Goldsmith, #1 Leadership Thinker in the World (Thinkers50), Dartmouth Tuck Professor of Management Practice
"Creating differentiation is the single biggest challenge for any sales team. Selling with Noble Purpose unpacks how to gain a competitive edge, win the market, and create a tribe of true believers. I loved it."
--Nancy Duarte, CEO and bestselling author
Author Biography
Lisa Earle McLeod is an advisor, consultant, and speaker, who works with senior executives and sales teams around the world. Her clients include Salesforce, LinkedIn, Roche, Dave & Busters, and Peterbilt.
An expert in sales, leadership, and emotional engagement, Lisa is the author of five bestselling books. Her work has been featured in Forbes, Fortune, and The New York Times.
Elizabeth Lotardo is a consultant and researcher who helps organizations drive revenue and engagement through noble purpose. She is a popular LinkedIn Learning author, and her work has been featured in The Wall Street Journal and on NPR.