{"product_id":"service-marketing-paperback-1","title":"Service Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChristian Grönroos\u003c\/b\u003e (Author), \u003cb\u003eVibrant Publishers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDelve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies. \u003c\/p\u003e\u003cp\u003eGrönroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples, making it a valuable guide for students, educators, and professionals seeking to understand the evolving landscape of services. \u003c\/p\u003e\u003cp\u003eWith its focus on creating long-term customer relationships, Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business success. Whether you are in hospitality, retail, or any service-oriented industry, this book is your definitive guide to mastering service marketing in a competitive global marketplace. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 244\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 06, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43158943793215,"sku":"9781636513812","price":145.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/Xcmdsok429781636513812.webp?v=1776993862","url":"https:\/\/dhlswag.com\/products\/service-marketing-paperback-1","provider":"BBB","version":"1.0","type":"link"}