{"product_id":"social-first-brands-how-modern-brands-create-community-loyalty-and-growth-paperback","title":"Social First Brands: How Modern Brands Create Community, Loyalty, and Growth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTom Miner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you build a social media strategy that outlasts trends and delivers real impact?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eSocial First Brands\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert \u003cb\u003eTom Miner\u003c\/b\u003e, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair. \u003cp\u003e\u003c\/p\u003eBy showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. \u003cp\u003e\u003c\/p\u003eYou will learn how to: \u003cbr\u003e- Develop a bespoke social media strategy aligned with brand principles\u003cbr\u003e- Build communities that foster loyalty and advocacy\u003cbr\u003e- Define and apply a distinctive, consistent brand personality online\u003cbr\u003e- Optimize content to resonate across audiences and platforms \u003cp\u003e\u003c\/p\u003eWith detailed chapters, real-world examples and clear implementation steps, \u003cb\u003e\u003ci\u003eSocial First Brands\u003c\/i\u003e\u003c\/b\u003e helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, social media optimization, brand personality, audience engagement, community building\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eTom Miner\u003c\/b\u003e is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.74 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43157925199935,"sku":"9781398621688","price":71.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/iZb3ItOGPa9781398621688.webp?v=1776985477","url":"https:\/\/dhlswag.com\/products\/social-first-brands-how-modern-brands-create-community-loyalty-and-growth-paperback","provider":"BBB","version":"1.0","type":"link"}