by Eileen Figure Sandlin (Author), The Staff of Entrepreneur Media (Author)
Personal care services from head to toe remain invaluable commodities among consumers in every city and town. Learn the ins and outs of starting a successful business in one of today's hottest industries: salons and day spas.
From establishing your business legally in the marketplace to holding a grand opening and developing your prices, service menu and hiring staff, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Learn how to get and keep premium customers with advice, and tips from interviews with successful hair salon and day spa owners.Front Jacket
Discover the Beauty of Success
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers, creating a billion-dollar industry overflowing with opportunity. Whether you're a practicing cosmetologist or just attracted to the business of beauty, the experts at Entrepreneur show you how to lay the groundwork for success with a salon services startup.
Learn how to:
- Legally establish your business
- Define the services and products your salon and spa will offer
- Pick the right location and set up with cutting-edge equipment
- Create your menu of treatments and set prices
- Hire the right, licensed team of professionals
- Cut risk with the proper licenses and insurance
- Get organized with included industry-specific worksheets and forms
- Establish yourself in the marketplace and engage your ideal clientele
- Attract new and repeat customers with proven advertising and PR tactics
- Plan for growth with professional development and additional resources
Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners
Grab your share of this growing industry and style your way to "shear" success, today!
Author Biography
Entrepreneur Media, Inc. is the premier content provider for and about entrepreneurs. Our products engage and inspire every day with advice, solutions, and resources that fuel the bold and independent way entrepreneurs think. After 31 years, nobody reaches more growing businesses.
Entrepreneur Press is a leading small-business trade publisher, providing aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challenge--ultimately, leading them from business idea to business success.
Eileen Figure Sandlin is an award-winning writer and the author of 18 nonfiction books. She also has written more than 800 articles and thousands of newsletter articles. Sandlin is a professor of business communication, interpersonal communication and English at a major Midwest university.