{"product_id":"starting-on-a-shoestring-paperback","title":"Starting on a Shoestring - Paperback","description":"\u003cp\u003eby \u003cb\u003eArnold S. Goldstein\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eLive your entrepreneurial dream with no-or little-money down\u003cbr\u003e \u003cbr\u003e Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.\u003cbr\u003e \u003cbr\u003e And there's more: \u003cbr\u003e * Make sure your business idea is right for you-before you take the risk\u003cbr\u003e * Find sources of capital and approach them confidently\u003cbr\u003e * Six common myths: avoid the traps and misconceptions of starting up\u003cbr\u003e * Should you take on a partner?\u003cbr\u003e * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments\u003cbr\u003e * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply\u003cbr\u003e * Examples of businesses like yours that maximized their success on the Internet \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eLive your entrepreneurial dream with no-or little-money down \u003c\/p\u003e\u003cp\u003eWhere there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.\u003c\/p\u003e \u003cp\u003eAnd there's more: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMake sure your business idea is right for you-before you take the risk\u003c\/li\u003e \u003cli\u003eFind sources of capital and approach them confidently\u003c\/li\u003e \u003cli\u003eSix common myths: avoid the traps and misconceptions of starting up\u003c\/li\u003e \u003cli\u003eShould you take on a partner?\u003c\/li\u003e \u003cli\u003eSetting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments\u003c\/li\u003e \u003cli\u003eMarketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply\u003c\/li\u003e \u003cli\u003eExamples of businesses like yours that maximized their success on the Internet\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eARNOLD S. GOLDSTEIN, PhD, is an attorney and a former senior partner of the Boston law firm of Goldstein, Chyten and Myers. He is the author of more than twenty books, including The Complete Book of Business Forms.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9.04 x 6.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 23, 2002\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42723948068927,"sku":"9780471232889","price":51.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/d9479a97a867893d720e1a1a7902ea28.webp?v=1765100929","url":"https:\/\/dhlswag.com\/products\/starting-on-a-shoestring-paperback","provider":"BBB","version":"1.0","type":"link"}