{"product_id":"strategic-communication-new-agendas-in-communication-paperback","title":"Strategic Communication: New Agendas in Communication - Paperback","description":"\u003cp\u003eby \u003cb\u003eAnthony Dudo\u003c\/b\u003e (Editor), \u003cb\u003eLeeann Kahlor\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and\/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.\u003c\/p\u003e\u003cp\u003eThis volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. \u003cem\u003eStrategic Communication\u003c\/em\u003e offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnthony Dudo\u003c\/strong\u003e is an Assistant Professor at the University of Texas at Austin.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eLeeAnn Kahlor\u003c\/strong\u003e is an Associate Professor at the University of Texas at Austin.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 19, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42733338984511,"sku":"9781138184794","price":138.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/cb52a719d4477c78a11f71fba23cf151.webp?v=1765135578","url":"https:\/\/dhlswag.com\/products\/strategic-communication-new-agendas-in-communication-paperback","provider":"BBB","version":"1.0","type":"link"}