by Kurt Matzler Phd (Author), Lawrence J. Ring Phd (Author), Todd a. Mooradian Phd (Author)
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Number of Pages: 412
Dimensions: 0.84 x 10 x 8 IN
Publication Date: June 30, 2014