{"product_id":"strategic-marketing-paperback","title":"Strategic Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eKurt Matzler Phd\u003c\/b\u003e (Author), \u003cb\u003eLawrence J. Ring Phd\u003c\/b\u003e (Author), \u003cb\u003eTodd a. Mooradian Phd\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAn all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 412\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.84 x 10 x 8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 30, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42721836433471,"sku":"9780990542704","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/1d1a7e43fe998d9c7ac6482d346721fb.webp?v=1765093738","url":"https:\/\/dhlswag.com\/products\/strategic-marketing-paperback","provider":"BBB","version":"1.0","type":"link"}