by Rhonda Abrams (Author), Julie Vallone (Contribution by)
This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:
- Traditional Advertising in Print, Radio, TV- Online Marketing & Advertising- Brand Identity- Direct Mail- Public Relations- Person-to-Person Marketing- Networking- Email Communications & Newsletters- Print Collateral- Search Engine Marketing- Search Engine Optimization- Trade Shows- In-Store Marketing- Sampling- Customer Loyalty Programs- And much more!From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies, comes Marketing: Secrets & Strategies. This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success.
Author Biography
Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today, "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.