{"product_id":"systematically-working-with-multimodal-data-research-methods-in-multimodal-discourse-analysis-paperback","title":"Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis - Paperback","description":"\u003cp\u003eby \u003cb\u003eSigrid Norris\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSystematically Working with Multimodal Data\u003c\/i\u003e is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.\u003c\/p\u003e \u003cp\u003eThis textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains new research data, exceptional illustrations and diagrams\u003c\/li\u003e \u003cli\u003eOffers step-by-step processes of working through examples, transcriptions and online videos\u003c\/li\u003e \u003cli\u003eGoes into great depth so that students can use the book as hands-on material to engage with their own data analysis\u003c\/li\u003e \u003cli\u003eDesigned to be easy-to-use with color-coded definitions, tasks, discussion points and notes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, \u003ci\u003eSystematically Working with Multimodal Data \u003c\/i\u003eis an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSystematically Working with Multimodal Data\u003c\/i\u003e is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points, and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. \u003c\/p\u003e\u003cp\u003eThis textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. \u003c\/p\u003e\u003cp\u003eWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, \u003ci\u003eSystematically Working with Multimodal Data\u003c\/i\u003e is an authoritative guide to understanding data driven qualitative Multimodal Discourse Analysis.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSigrid Norris\u003c\/b\u003e is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal \u003ci\u003eMultimodal Communication\u003c\/i\u003e and author of \u003ci\u003eAnalyzing Multimodal Interaction\u003c\/i\u003e (2004) and \u003ci\u003eIdentity in (Inter)action: Introducing Multimodal (Inter)action Analysis\u003c\/i\u003e (2011).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 328\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.5 x 6.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 07, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42721353334847,"sku":"9781119168324","price":100.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/664deecfae0d8ab332bead55d1d4bfe8.webp?v=1765092064","url":"https:\/\/dhlswag.com\/products\/systematically-working-with-multimodal-data-research-methods-in-multimodal-discourse-analysis-paperback","provider":"BBB","version":"1.0","type":"link"}