{"product_id":"text-mining-in-practice-with-r-hardcover","title":"Text Mining in Practice with R - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTed Kwartler\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA reliable, cost-effective approach to extracting priceless business information from all sources of text\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExcavating actionable business insights from data is a complex undertaking, and that complexity is magnified by an order of magnitude when the focus is on documents and other text information. This book takes a practical, hands-on approach to teaching you a reliable, cost-effective approach to mining the vast, untold riches buried within all forms of text using R. \u003c\/p\u003e \u003cp\u003eAuthor Ted Kwartler clearly describes all of the tools needed to perform text mining and shows you how to use them to identify practical business applications to get your creative text mining efforts started right away. With the help of numerous real-world examples and case studies from industries ranging from healthcare to entertainment to telecommunications, he demonstrates how to execute an array of text mining processes and functions, including sentiment scoring, topic modelling, predictive modelling, extracting clickbait from headlines, and more. You'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentify actionable social media posts to improve customer service \u003c\/li\u003e \u003cli\u003eUse text mining in HR to identify candidate perceptions of an organisation, match job descriptions with resumes, and more \u003c\/li\u003e \u003cli\u003eExtract priceless information from virtually all digital and print sources, including the news media, social media sites, PDFs, and even JPEG and GIF image files\u003c\/li\u003e \u003cli\u003eMake text mining an integral component of marketing in order to identify brand evangelists, impact customer propensity modelling, and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMost companies' data mining efforts focus almost exclusively on numerical and categorical data, while text remains a largely untapped resource. Especially in a global marketplace where being first to identify and respond to customer needs and expectations imparts an unbeatable competitive advantage, text represents a source of immense potential value. Unfortunately, there is no reliable, cost-effective technology for extracting analytical insights from the huge and ever-growing volume of text available online and other digital sources, as well as from paper documents--until now. \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e A reliable, cost-effective approach to extracting priceless business information from all sources of text \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e Excavating actionable business insights from data is a complex undertaking, and that complexity is magnified by an order of magnitude when the focus is on documents and other text information. This book takes a practical, hands-on approach to teaching you a reliable, cost-effective approach to mining the vast, untold riches buried within all forms of text using R. \u003c\/p\u003e\u003cp\u003e Author Ted Kwartler clearly describes all of the tools needed to perform text mining and shows you how to use them to identify practical business applications to get your creative text mining efforts started right away. With the help of numerous real-world examples and case studies from industries ranging from healthcare to entertainment to telecommunications, he demonstrates how to execute an array of text mining processes and functions, including sentiment scoring, topic modelling, predictive modelling, extracting clickbait from headlines, and more. You'll learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify actionable social media posts to improve customer service\u003c\/li\u003e \u003cli\u003eUse text mining in HR to identify candidate perceptions of an organisation, match job descriptions with resumes, and more\u003c\/li\u003e \u003cli\u003eExtract priceless information from virtually all digital and print sources, including the news media, social media sites, PDFs, and even JPEG and GIF image files\u003c\/li\u003e \u003cli\u003eMake text mining an integral component of marketing in order to identify brand evangelists, impact customer propensity modelling, and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003e Most companies' data mining efforts focus almost exclusively on numerical and categorical data, while text remains a largely untapped resource. Especially in a global marketplace where being first to identify and respond to customer needs and expectations imparts an unbeatable competitive advantage, text represents a source of immense potential value. Unfortunately, there is no reliable, cost-effective technology for extracting analytical insights from the huge and ever-growing volume of text available online and other digital sources, as well as from paper documents--until now.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e TED KWARTLER\u003c\/b\u003e is a data science instructor at DataCamp.com. He has worked in analytical and executive roles at DataRobot, Liberty Mutual Insurance and Amazon.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 24, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42721407631423,"sku":"9781119282013","price":151.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/4cd698e57546c62f88968734e8fde00b.webp?v=1765092257","url":"https:\/\/dhlswag.com\/products\/text-mining-in-practice-with-r-hardcover","provider":"BBB","version":"1.0","type":"link"}