{"product_id":"the-agility-advantage-hardcover","title":"The Agility Advantage - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAmanda Setili\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to win market leadership in a fast-changing world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition.\u003c\/p\u003e \u003cp\u003eThe ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can--and must--learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Agility Advantage\u003c\/i\u003e first shows how to identify those aspects of your business where agility is most crucial--where the business environment is changing fast--and which elements have the greatest impact on the customer's decision to buy. Amanda Setili then shows how to master the three components of agility: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eMarket agility: \u003c\/b\u003e Gain ideas from your most demanding and forward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify the opportunities created by their changing demands.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDecision agility: \u003c\/b\u003e Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk. Generate diverse alternatives and make fast, fact-based decisions about which to pursue.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eExecution agility: \u003c\/b\u003e Build new capabilities, shed what doesn't fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, \u003ci\u003eThe Agility Advantage\u003c\/i\u003e is essential reading to help any organization adapt and thrive--both today and tomorrow.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to win market leadership in a fast-changing world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition.\u003c\/p\u003e \u003cp\u003eThe ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can--and must--learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Agility Advantage\u003c\/i\u003e first shows how to identify those aspects of your business where agility is most crucial--where the business environment is changing fast--and which elements have the greatest impact on the customer's decision to buy. Amanda Setili then shows how to master the three components of agility: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eMarket agility: \u003c\/b\u003e Gain ideas from your most demanding and forward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify the opportunities created by their changing demands.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDecision agility: \u003c\/b\u003e Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk. Generate diverse alternatives and make fast, fact-based decisions about which to pursue.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eExecution agility: \u003c\/b\u003e Build new capabilities, shed what doesn't fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, \u003ci\u003eThe Agility Advantage\u003c\/i\u003e is essential reading to help any organization adapt and thrive--both today and tomorrow.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eTHE AGILITY ADVANTAGE\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Amanda Setili's book provides practical techniques and insightful examples to guide companies in becoming more agile. Haier is a large, global company, but it is also an innovation platform for multiple agile, small companies. I highly recommend \u003ci\u003eThe Agility Advantage\u003c\/i\u003e to any CEO or leader who seeks to quickly and effectively respond to fast-changing markets throughout the world.\"\u003cbr\u003e \u003cb\u003e--Zhang Ruimin, \u003c\/b\u003e CEO, Haier\u003c\/p\u003e \u003cp\u003e\"With constant changes to technology and customer expectations, I have not yet found an industry that reinvents itself as quickly as wireless. This pace of change calls for true agility, and AT\u0026amp;T puts agility in action by staying flexible, looking for innovation from any source, and acting quickly on new ideas. \u003ci\u003eThe Agility Advantage\u003c\/i\u003e is a must-read for companies that want to become more agile.\"\u003cbr\u003e \u003cb\u003e--Glenn Lurie, \u003c\/b\u003e president, emerging enterprises and partnerships, AT\u0026amp;T\u003c\/p\u003e \u003cp\u003e\"Velocity is our primary competitive advantage at The Weather Company, especially as user-generated content, social media, business partnerships, and data innovation become more critical to our success. Amanda Setili's study of agility, and how it leads to faster knowledge, decisions, and actions, helps us--and any company--identify the potential game-changers in our industry and move quickly in new directions.\"\u003cbr\u003e \u003cb\u003e--David Kenny, \u003c\/b\u003e chairman and CEO, The Weather Company, and cofounder, Digitas\u003c\/p\u003e \u003cp\u003e\"With \u003ci\u003eThe Agility Advantage\u003c\/i\u003e, Amanda Setili provides a practical guide for how any organization--large or small, high-tech or no-tech, local or global--can read the winds of change and jump on new opportunities as they emerge. \u003ci\u003eThe Agility Advantage\u003c\/i\u003e is a critical read and should be added to your business book collection this year.\"\u003cbr\u003e \u003cb\u003e--Hala Moddelmog, \u003c\/b\u003e president and CEO, Metro Atlanta Chamber, and former president, Arby's\u003c\/p\u003e \u003cp\u003e\"Kabbage disrupts financial services by leveraging big data to serve customers that traditional banks cannot. We've recently started partnering with the very institutions we sought to disrupt. When I first heard about Amanda Setili's book, I figured it would be the ammunition I needed to convince larger companies to quickly deploy our platform so that they can effectively serve small businesses throughout the world. However, not only have these strategies helped in advancing our activities with partners, we've also been able to capitalize on them to accelerate our own growth and effectiveness. \u003ci\u003eThe Agility Advantage\u003c\/i\u003e is remarkable.\"\u003cbr\u003e \u003cb\u003e--Rob Frohwein, \u003c\/b\u003e CEO, Kabbage\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAMANDA SETILI\u003c\/b\u003e is managing partner of strategy consulting firm Setili \u0026amp; Associates, whose clients include Coca-Cola, Delta Air Lines, The Home Depot, and Walmart. She previously held positions with McKinsey \u0026amp; Company and Kimberly-Clark, and served as an executive with two successful disruptive technology startups, in the United States and Malaysia. Setili is a graduate of Vanderbilt University and Harvard Business School and has taught as an adjunct professor at Emory's Goizueta Business School. She lives in Atlanta, Georgia.\u003c\/p\u003e \u003cp\u003eFor more information, please visit \u003cb\u003ewww.setili.com\u003c\/b\u003e\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 9.28 x 6.36 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 22, 2014\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42721397112895,"sku":"9781118836385","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/18720564d518a1f3b8d541b5af76c948.webp?v=1765092223","url":"https:\/\/dhlswag.com\/products\/the-agility-advantage-hardcover","provider":"BBB","version":"1.0","type":"link"}