by Joana Cerejo (Author)
The Anticipatory Design Playbook is a practical guide to crafting anticipatory experiences in an age defined by artificial intelligence. Grounded in years of PhD research and real-world design leadership, Joana Cerejo offers a comprehensive framework for designing AI-driven systems.
Author Biography
Joana Cerejo, PhD in Digital Media from the University of Porto, with over a decade of experience, is a UX lead and researcher specializing in human-centered AI and anticipatory systems. She was nominated for the 2021 Women in AI Awards by VentureBeat. With a background spanning UX research and strategy, behavioral science, and data-driven design, she helps organizations craft intelligent experiences that prioritize transparency, adaptability, and user autonomy. Since 2012, she has taught at universities and technical schools, mentoring new designers and sharing her knowledge.