{"product_id":"the-b2b-innovators-map-how-to-get-from-idea-to-your-first-ten-customers-paperback","title":"The B2B Innovator's Map: How to Get from Idea to Your First Ten Customers - Paperback","description":"\u003cp\u003eby \u003cb\u003eDaniel Elizalde\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe B2B Innovator's Map \u003c\/em\u003eis your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1. Strategic Alignment\u003c\/p\u003e\u003cp\u003e2. Market Discovery\u003c\/p\u003e\u003cp\u003e3. User Discovery\u003c\/p\u003e\u003cp\u003e4. Solution Planning\u003c\/p\u003e\u003cp\u003e5. Prototyping\u003c\/p\u003e\u003cp\u003e6. Early Adopter\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFor each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential-for customers and investors alike.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you're a B2B strategist, product manager, investor, or founder, \u003cem\u003eThe B2B Innovator's Map\u003c\/em\u003e is your accelerated guide for bringing profitable products to market.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 14, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42739881148479,"sku":"9781544529271","price":20.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/4789488af5ceca025ef28911d8b09ac9.webp?v=1765158127","url":"https:\/\/dhlswag.com\/products\/the-b2b-innovators-map-how-to-get-from-idea-to-your-first-ten-customers-paperback","provider":"BBB","version":"1.0","type":"link"}