{"product_id":"the-brompton-engineering-for-change-hardcover","title":"The Brompton: Engineering for Change - Hardcover","description":"\u003cp\u003eby \u003cb\u003eWilliam Butler-Adams\u003c\/b\u003e (Author), \u003cb\u003eDan Davies\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe story of how Brompton, the iconic folding bicycle that you can take anywhere--and that can take you anywhere--grew from a small cult bike company to a multimillion-dollar business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle--or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. \u003cp\u003e\u003c\/p\u003e Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008. Butler-Adams's heartfelt mission is to grow and promote sustainable urban transportation and to improve city-dwellers' lives everywhere. \u003cp\u003e\u003c\/p\u003e Under his leadership, Brompton has grown from making a few hundred bikes a year to over 90,000, with revenue of $130 million. But progress hasn't always been easy: There have been boardroom struggles, supply-chain problems, and conflicts with founder Andrew Ritchie. In \u003ci\u003eThe Brompton, \u003c\/i\u003eButler-Adams brings to life what it means to grow a company to global scale. He also tells the stories of the people who make the Brompton and the people who ride it. And he explains how customers all around the world fell in love with a brand that never set out to be a brand. \u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eWill Butler-Adams \u003c\/b\u003eis a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed Order of the British Empire (OBE) in 2015 and has been featured in multiple publications, including the \u003ci\u003eFinancial Times\u003c\/i\u003e. He has also delivered talks for Google and PricewaterhouseCoopers. He lives with his family in London. \u003cbr\u003e\u003cb\u003eDan Davies\u003c\/b\u003e is a former regulatory economist at the Bank of England and analyst for a number of investment banks. The author of \u003ci\u003eLying for Money\u003c\/i\u003e, he has written for the \u003ci\u003eFinancial Times\u003c\/i\u003e and \u003ci\u003eThe New Yorker\u003c\/i\u003e, among other publications.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 20, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42696990588991,"sku":"9781615199563","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/8197fe98cfb5032cd3f188b58aed4fc1.webp?v=1765008070","url":"https:\/\/dhlswag.com\/products\/the-brompton-engineering-for-change-hardcover","provider":"BBB","version":"1.0","type":"link"}