{"product_id":"the-communications-consultants-master-plan-leveraging-public-relations-expertise-for-client-and-personal-success-paperback","title":"The Communications Consultant's Master Plan: Leveraging Public Relations Expertise for Client and Personal Success - Paperback","description":"\u003cp\u003eby \u003cb\u003eRoger Darnell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume builds on Roger Darnell's \u003ci\u003eThe Communications Consultant's Foundation\u003c\/i\u003e by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. \u003c\/p\u003e\u003cp\u003eGoing beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: \u003c\/p\u003e\u003cp\u003e- The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional \u003c\/p\u003e\u003cp\u003e- Advanced PR practices including investor relations and strategic planning \u003c\/p\u003e\u003cp\u003e- Agency expansion, addressing growth and exit strategies \u003c\/p\u003e\u003cp\u003eWorking PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with \u003ci\u003eThe Communications Consultant's Foundation \u003c\/i\u003eor on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRoger Darnell\u003c\/strong\u003e is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 21, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42736609165375,"sku":"9781032012599","price":93.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/445694f56998b61a40cceb33522d9ff5.webp?v=1765147228","url":"https:\/\/dhlswag.com\/products\/the-communications-consultants-master-plan-leveraging-public-relations-expertise-for-client-and-personal-success-paperback","provider":"BBB","version":"1.0","type":"link"}