{"product_id":"the-definitive-guide-to-membership-marketing-hardcover","title":"The Definitive Guide to Membership Marketing - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGabriel W. Aluisy\u003c\/b\u003e (Author), \u003cb\u003eRick Coyne\u003c\/b\u003e (Foreword by), \u003cb\u003eGregg Patterson\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It's the down-in-the-trenches lessons that they didn't teach in your college marketing courses. It's the stuff they don't cover at industry conferences.\u003c\/p\u003e\u003cp\u003eIf you're tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you're just getting started or you're a seasoned pro, this will be your go to desktop companion when formulating your club's marketing strategy for many years to come.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42737914314815,"sku":"9780990583233","price":82.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/e1cf776f998446e1f2d3f999ce12cc46.webp?v=1765151524","url":"https:\/\/dhlswag.com\/products\/the-definitive-guide-to-membership-marketing-hardcover","provider":"BBB","version":"1.0","type":"link"}