{"product_id":"the-digital-multinational-navigating-the-new-normal-in-global-business-hardcover","title":"The Digital Multinational: Navigating the New Normal in Global Business - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSatish Nambisan\u003c\/b\u003e (Author), \u003cb\u003eYadong Luo\u003c\/b\u003e (Author), \u003cb\u003eConny Braams\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDigital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In \u003ci\u003eThe Digital Multinational\u003c\/i\u003e, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. \u003cp\u003e\u003c\/p\u003eKey to success, Nambisan and Luo explain, is the notion of \u003ci\u003etight and loose coupling\u003c\/i\u003e to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry's entrance into the Chinese market, Unilever's AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader's toolkit. \u003ci\u003eThe Digital Multinational\u003c\/i\u003e is an essential guide to competing in a business world driven by both globalization and deglobalization.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSatish Nambisan\u003c\/b\u003e, a globally recognized authority on innovation and digital strategy, is Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of \u003ci\u003eThe Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World\u003c\/i\u003e and other books. Prior to his academic career, he was an executive at Unilever. \u003cb\u003eYadong Luo\u003c\/b\u003e is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of \u003ci\u003eGlobal Dimensions of Corporate Governance\u003c\/i\u003e and other books.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.21 x 6.38 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42728297758783,"sku":"9780262046329","price":35.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/f9c3ee99b72c1d1e5255afc15d069ec1.webp?v=1765117983","url":"https:\/\/dhlswag.com\/products\/the-digital-multinational-navigating-the-new-normal-in-global-business-hardcover","provider":"BBB","version":"1.0","type":"link"}