by Jay Conrad Levinson (Author), David L. Hancock (Author), Rick Frishman (Foreword by)
A Blueprint For Success Without Stress, Now and In The Future.
The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the 21st Century.
Back Jacket
A Blueprint For Success Without Stress, Now and In The Future.
The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the 21st Century.The Entrepreneurial Author lays the groundwork for a new publishing model whose sole vision is to help entrepreneurs take their businesses to the next level by authoring and publishing a book based on their expertise in their chosen field. The Entrepreneurial Author creates a roadmap for all aspiring authors and professionals that guide them through the often treacherous paths of book publishing to a place of entrepreneurial lifestyle. It teaches entrepreneurs how to gain credibility and market share, charge more and negotiate less with the clients, how to become experts in their fields and not only maximize revenue from their book royalties, but also teaches how to build new business and increase their revenue substantially through follow-on sales to their readers.
Author Biography
DAVID HANCOCK is recognized by NASDAQ as one of the world's most prestigious business leaders. He was also named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as "the business world's own Oscars" by the New York Post, The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace.
David was selected for Fast Company Magazine's Fast 50 for 2006 for his leadership, creative thinking, significant accomplishments and his significant impact on the industry over the next ten years. David has revolutionized book publishing from the author's standpoint. His Entrepreneurial Publishing(TM) model enriches authors as well as the company.
David is a Certified Guerrilla Marketing Coach, the Founder of Morgan James Publishing, The Entrepreneurial Author University and The Ethan Awards, the only international, all-encompassing entrepreneurial author awards for business authors. David sits on the advisory board of The Mark Victor Hansen Foundation and on the Executive Board of Habitat for Humanity Peninsula. David has also authored too many books to list them all here but they include Guerrilla Marketing for Writers, The Entrepreneurial Author, Guerrilla Marketing for Mortgage Brokers, The Secrets of Master Marketing, Affiliate Cash Flow Marketing and How To Join the eBay Game and Win!
David and his bride Susan live in Hampton Roads, Virginia, with their two children, Morgan Renee and Ethan James.
Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising.
A winner of first prizes in all the media, he has been part of the creative teams that made household names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Charlie the Tuna, Morris the Cat, Allstate's Good Hands, United's Friendly Skies, and the Sears Diehard Battery.
Jay is the Chairman of Guerrilla Marketing International. His Guerrilla Marketing is series of books, workshops, CDs, videos, a CD-ROM, a radio show, a University, a series of podcasts, an Internet landmark, and The Guerrilla Marketing Association a support system for small business.
Guerrilla Marketing has revolutionized marketing because it is a way for business owners to spend less, get more, and achieve substantial profits. To transform you into a marketing guerrilla, there is no better person than The Father of Guerrilla Marketing--Jay Conrad Levinson.