by Casey B. Hart (Editor), Hsuan-Yi Chou (Contribution by), Mark D. Cruea (Contribution by)
This bookexamines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
Author Biography
Casey B. Hart is associate professor in the Department of Mass Communication at Stephen F. Austin State University.
Number of Pages: 180
Dimensions: 0.39 x 9 x 6 IN
Publication Date: February 07, 2020