{"product_id":"the-future-proof-marketing-playbook-paperback","title":"The Future-Proof Marketing Playbook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTim Hickle\u003c\/b\u003e (Author), \u003cb\u003eHank Greene\u003c\/b\u003e (Editor), \u003cb\u003eLee Eisenbarth\u003c\/b\u003e (Cover Design by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe very first banner ad was run on October 27th, 1994. That means, as of this book's publication, digital advertising is 22 years old.\u003c\/p\u003e \u003cp\u003eAnd like most 22 year olds, it's time for it to get its act together.\u003c\/p\u003e \u003cp\u003eIn this book, we don't talk about short-term results, we talk about building a durable framework that can sustain whatever the future throws at it. We don't want to win games, we want to win championships, and champions don't: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eBlame losses on the refs (or on Google)\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhine about changes to the rulebook (or to their competitive marketplace)\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRun the same play on every down (or with every ad buy)\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book outlines the habits of the world's best marketers--the strategists who are prepared for whatever the future holds--and teaches you how you can join their ranks.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eNow, let's play ball.\u003c\/em\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 7 x 4.37 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2016\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43156593147967,"sku":"9780692803837","price":34.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/JD6SI7flVF9780692803837.webp?v=1776973532","url":"https:\/\/dhlswag.com\/products\/the-future-proof-marketing-playbook-paperback","provider":"BBB","version":"1.0","type":"link"}