{"product_id":"the-ghosn-factor-paperback","title":"The Ghosn Factor - Paperback","description":"\u003cp\u003eby \u003cb\u003eMiguel Rivas-Micoud\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet inside the mind and the methods of one of the most innovative leaders in the world-and learn to emulate his success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn 1999, Nissan's market share was plunging, and the company was billions in debt. Carlos Ghosn's successful implementation of his \"Nissan Revival\" created record profits-and made him a business legend around the world. Now the CEO of both Nissan and Renault, Carlos Ghosn is a management icon everyone wants to understand.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ghosn Factor, \u003c\/i\u003e examines the life, works, and words of Carlos Ghosn, exploring what principles guide him, what goals drive him, and how he has succeeded where other CEOs have failed.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eBACK COVER: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat if you could learn the best management secrets first-hand from one of the greatest CEOs in the world?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book is your personal sit-down with Carlos Ghosn, president and CEO of Nissan and Renault, and known worldwide as the best turnaround artist in business today. \u003ci\u003eThe Ghosn Factor\u003c\/i\u003e, based on extensive interviews with Ghosn himself, reveals 24 crucial management secrets that Ghosn has learned over the past two decades. This is not business \"theory.\" Ghosn's lessons come from pure on-the-job experience, distilled into instantly applicable action points that any manager can implement. In The Ghosn Factor, you'll discover\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe 5 core philosophies, or \"imperatives,\" that drive Carlos Ghosn every day \u003c\/li\u003e\n\u003cli\u003eA no-fail way to motivate jaded employees \u003c\/li\u003e\n\u003cli\u003eWhy \"market share\" is an irrelevant metric \u003c\/li\u003e\n\u003cli\u003eNever-before-told anecdotes from Ghosn's time in the trenches with Michelin and Nissan \u003c\/li\u003e\n\u003cli\u003eHow to deliver change without alienating your workers \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAs Ghosn himself says: \"There is no magic. There are no tricks, and there is no secret. Results are the outcome of a credible plan, determination, focus, discipline, and swift execution.\" \u003ci\u003eThe Ghosn Factor\u003c\/i\u003e shows you how to get that job done.\u003c\/p\u003e FLAP: \u003cp\u003e\u003cb\u003e\"In the world of business, performance is the universal language.\" -Carlos Ghosn, president and CEO of Nissan and Renault\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCarlos Ghosn has risen to be counted among the greatest business leaders in the world today. Known as the consummate turnaround artist, he established his reputation by fixing both North and South American operations for Michelin, and later, returning Nissan to profitability and respectability. Now, as CEO of a Nissan-Renault alliance, the 47-year-old auto executive is being courted to revive an even bigger ailing giant: General Motors.\u003c\/p\u003e \u003cp\u003eWhat drives a man like Carlos Ghosn? How can one man excel so well at fixing broken companies-creating new value, restoring profitability, recapturing lost market share? He does this by \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStarting with a vision: What needs to be done? \u003c\/li\u003e\n\u003cli\u003eDaring his managers to ask the hard questions \u003c\/li\u003e\n\u003cli\u003eFostering change without alienating employees \u003c\/li\u003e\n\u003cli\u003eReconfiguring faltering teams from the ground up \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eBut how, exactly, does he do all these things? \u003ci\u003eThe Ghosn Factor\u003c\/i\u003e reveals the turnaround king's management secrets-24 hard-won lessons learned not in classrooms, not reading books, but by doing, whether it was getting more rubber out of a tree in Brazil or building a sexier automobile in Japan. This book collects these essential lessons for managers of every stripe. Based on extensive interviews with Ghosn himself, they crystallize the true meaning of business leadership in today's world. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMiguel Rivas-Micoud\u003c\/b\u003e is the co-author of \u003ci\u003eRenaissance\u003c\/i\u003e, Carlos Ghosn's only official and authorized autobiography. He is a professor of English in the law faculty of Meiji University in Tokyo and author of numerous books and articles on language, society, management, politics, and economics. He is a contributing editor to the \u003ci\u003eDiamond Harvard Business Review\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 128\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 7.99 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 13, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42684494315583,"sku":"9780071825931","price":24.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/cf772d40be551b53b92048ba94bfec92.webp?v=1764967687","url":"https:\/\/dhlswag.com\/products\/the-ghosn-factor-paperback","provider":"BBB","version":"1.0","type":"link"}