by Bret Waters (Author)
Written by a Silicon Valley startup veteran who teaches entrepreneurship at Stanford and coaches startup CEO's at Miller Center for Social Entrepreneurship, this book is for anyone who wants to follow an effective and efficient path from a startup idea to a launch-ready, funding-ready venture. Written in a compelling, first-person style (and peppered with Silicon Valley anecdotes) the author explores patterns of startup success and failure while providing a clear process for turning your startup idea into a launched venture that is poised for success and growth. Whether your goal is launching the next billion-dollar tech "unicorn," a rock-solid mid-sized business, or a social venture focused on global impact, The Launch Path will help to get you there safely and successfully. The book comes with a companion website that has additional resources and tools for entrepreneurs and innovators.