{"product_id":"the-lean-enterprise-hardcover","title":"The Lean Enterprise - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTrevor Owens\u003c\/b\u003e (Author), \u003cb\u003eObie Fernandez\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e#1 Amazon Bestseller in Lean Management\u003c\/p\u003e \u003cb\u003eDiscover the methods of lean startups that can revolutionize large organizations and their products\u003c\/b\u003e \u003cp\u003eEven in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. \u003ci\u003eThe Lean Enterprise\u003c\/i\u003e presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.\u003c\/p\u003e \u003cp\u003eAt the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEssential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members\u003c\/li\u003e \u003cli\u003ePresents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs\u003c\/li\u003e \u003cli\u003eCovers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises\u003c\/li\u003e \u003cli\u003eOffers a comprehensive, practical approach for developing exciting products and services and opening vast new markets\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOpportunities and new markets appear unpredictably, and reacting to them quickly and aggressively is more important than ever for large enterprises. The monolithic nature of the enterprise, however, is quite often directly at odds with the notions of innovation and the lean methodology. For the leaders of such enterprises, a complete rethinking of strategy is in order. \u003c\/p\u003e\u003cp\u003eEnter \u003ci\u003eThe Lean Enterprise\u003c\/i\u003e, which provides enterprise leaders a detailed examination of the motivations that drive innovative individuals and the support structures they need to deliver breakthrough products and services within an enterprise context. More notably, the book points out examples of the many failures of corporate leadership to empower the very innovators within their walls. Spectacularly successful startups, such as Twitter, Pinterest, and Instagram, were founded after corporate employees became fed up with the stifling nature of corporate bureaucracy and decided it was easier, and more profitable, to venture out on their own. \u003c\/p\u003e\u003cp\u003e Authors and Lean Startup experts Trevor Owens and Obie Fernandez will take you through methods, time tables, compensation, and financial investment related to successful enterprise innovation. They discuss the limitations of traditional innovation structures including skunk works, innovation labs, and intrepreneurship programs while introducing their own solution--the innovation colony. These concepts are illustrated further through a series of case studies and interviews that indicate real-world examples within large enterprises. \u003c\/p\u003e\u003cp\u003e With the largest organizations in the world taking note of the obvious advantages of the lean approach, it is only a matter of time before enterprises level the innovation playing field. \u003ci\u003eThe Lean Enterprise: How Corporations Can Innovate Like Startups\u003c\/i\u003e shows you how to unlock the hidden potential within your organization, today. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTREVOR OWENS\u003c\/b\u003e is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e http: \/\/leanenterprisebook.com \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e http: \/\/javelin.com \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e OBIE FERNANDEZ\u003c\/b\u003e is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book \u003ci\u003eThe Rails Way\u003c\/i\u003e and the founder of multiple successful companies, including one of the world's best known Ruby on Rails web design and development agencies, Hashrocket. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e http: \/\/obiefernandez.com \u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.2 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42693776310335,"sku":"9781118852170","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5b65538f6d007b1631ba5e9831286d6e.webp?v=1764999940","url":"https:\/\/dhlswag.com\/products\/the-lean-enterprise-hardcover","provider":"BBB","version":"1.0","type":"link"}