{"product_id":"the-long-tail-paperback","title":"The Long Tail - Paperback","description":"\u003cp\u003eby \u003cb\u003eChris Anderson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?\u003c\/b\u003e The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.\u003ci\u003eThe Long Tail\u003c\/i\u003e is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eChris Anderson\u003c\/strong\u003e is Editor-in-Chief of \u003ci\u003eWired\u003c\/i\u003e magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at \u003ci\u003eThe Economist\u003c\/i\u003e, where he served as U.S. Business Editor. His career began at the two premier science journals, \u003ci\u003eScience\u003c\/i\u003e and \u003ci\u003eNature\u003c\/i\u003e, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.76 x 7.98 x 5.24 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 08, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42718349033535,"sku":"9781401309664","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/10f67421f68ce5c2ac635fc544b85783.webp?v=1765081600","url":"https:\/\/dhlswag.com\/products\/the-long-tail-paperback","provider":"BBB","version":"1.0","type":"link"}