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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing - Hardcover

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing - Hardcover

9781442647992
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by Bruce I. Newman (Author)

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Number of Pages: 224
Dimensions: 0.8 x 9.2 x 6.3 IN
Illustrated: Yes
Publication Date: January 08, 2016