by Gerrit Heinemann (Author)
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.
The 12th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. In this context, the topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce are dealt with in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular.The content
- Meta-targeting and business ideas in online retailing
- Business model of online trade
- Forms of online trade
- Business systems and benchmarks in e-commerce
- Best practices and risks in online retailingBack Jacket
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.
The content
- Meta-targeting and business ideas in online retailing
- Business model of online trade Forms of online trade
- Business systems and benchmarks in e-commerce Best practices and risks in online retailing
The author
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences.
This book is a translation of the original German edition "Intelligent Retail" by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Author Biography
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. Professor Heinemann was one of the first academics in Germany to address the topic of online commerce from the perspective of business administration. He has been one of the leading e-commerce researchers for years and is considered one of the most distinguished retail experts in the German-speaking world. He has already published more than 300 specialist articles and numerous specialist books on the topics of the future of retail, digitalisation, e-commerce and online and multi-channel retailing.