{"product_id":"the-next-cmo-a-guide-to-operational-marketing-excellence-hardcover-1","title":"The Next Cmo: A Guide to Operational Marketing Excellence - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePeter Mahoney\u003c\/b\u003e (Author), \u003cb\u003eScott Todaro\u003c\/b\u003e (Author), \u003cb\u003eDan Faulkner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePeter Mahoney\u003c\/p\u003e \u003cp\u003ePeter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies. \u003c\/p\u003e \u003cp\u003eScott Todaro\u003c\/p\u003e \u003cp\u003eScott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students. \u003c\/p\u003e \u003cp\u003eDan Faulkner\u003c\/p\u003e \u003cp\u003eDan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 25, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42729013346367,"sku":"9781480894129","price":53.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/767239b8bd7a03ed6ab29bc3c846f5c2.webp?v=1765120641","url":"https:\/\/dhlswag.com\/products\/the-next-cmo-a-guide-to-operational-marketing-excellence-hardcover-1","provider":"BBB","version":"1.0","type":"link"}