{"product_id":"the-price-whisperer-a-holistic-approach-to-pricing-power-paperback","title":"The Price Whisperer: A Holistic Approach to Pricing Power - Paperback","description":"\u003cp\u003eby \u003cb\u003ePer Sjofors\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAre you leaving money on the table? Gain insight into leveraging the perception of value while increasing customer satisfaction: learn to employ best practices and research into the behavioral economics driving purchasing decisions to establish your pricing power.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eTHE PARADOX OF PRICING POWER: ASK MORE, EARN MORE.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Consumer behavior is irrational - people are finnicky, temperamental, and subjective. But they're also highly predictable. Thus, when it comes to determining optimal product pricing, there's one thing to keep in mind: the perception of value is value. \u003cp\u003e\u003c\/p\u003e In his latest work, \u003ci\u003e The Price Whisperer, \u003c\/i\u003e Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market's willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It's not black magic, it's human psychology. \u003cp\u003e\u003c\/p\u003e Start reading now to: \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e \u003cul\u003e Understand the unique internal and external factors that control consumer purchase behavior in your industry Learn how to increase pricing without sacrificing sales volume Discover how to identify the \"right\" customer for your products and save your marketing dollars for an audience primed for your business Learn why pricing does not exist in a vacuum and how the \"set and forget\" approach is a recipe for failure  Discover why lowering prices and offering frequent discounts seldomly translates into greater purchasing volume Understand how price, in and of itself, sets an expectation of quality and benefit or lack thereof Learn how to hack your existing model structure by approaching consumer behavior as a psychologist, not an entrepreneur  \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e You might have the right product, the right marketing strategy and the right branding...but if your pricing is off, your business will suffer. \u003cp\u003e\u003c\/p\u003e Find your audience, tailor your message and value your product correctly! Grab your copy of The Price Whisperer today! \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 300\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 08, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42735625797695,"sku":"9781637351178","price":32.34,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/65ff3e30dfc565d45151722cc03584ab.webp?v=1765144131","url":"https:\/\/dhlswag.com\/products\/the-price-whisperer-a-holistic-approach-to-pricing-power-paperback","provider":"BBB","version":"1.0","type":"link"}