{"product_id":"the-reluctant-entrepreneur-hardcover","title":"The Reluctant Entrepreneur - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMichael Masterson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntelligent strategies for starting and growing a small business with minimal personal financial risk\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, \u003ci\u003eThe Reluctant Entrepreneur: Turning Dreams into Profits\u003c\/i\u003e addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.\u003c\/p\u003e \u003cp\u003ePresenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePacked with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style\u003c\/li\u003e \u003cli\u003eSome 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job\u003c\/li\u003e \u003cli\u003eFilled with highly applicable advice that budding and professional entrepreneurs can start using immediately\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEssential reading for small business owners and both first time and established entrepreneurs, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSuccessful entrepreneurs quit their jobs, \u003c\/b\u003e throw caution to the wind, and invest every last cent on following some crazy dream . . . right? Wrong. Many of the world's most profitable self-starters, from Bill Gates to Jeff Bezos, took their time setting up their revolutionary companies, weighing the risks, hedging their bets, and proceeding with trepidation. If you're sold on the idea of building your own business but are daunted by the potential pitfalls, \u003ci\u003eThe Reluctant Entrepreneur: Turning Dreams into Profits\u003c\/i\u003e is for you, covering everything you need to know to successfully balance the thrill of going it alone with the fear of getting in too deep.\u003c\/p\u003e \u003cp\u003eA comprehensive, step-by-step guide for would-be entrepreneurs keen to strike out on their own but wary of the dangers, the book presents a road map for maximizing success while minimizing risk. Focusing on overcoming the anxieties that prevent many budding business owners from ever fulfilling their potential, author and entrepreneur extraordinaire Michael Masterson explains exactly how to launch and develop a startup during the two most difficult phases of growth: from nothing to $1 million and from $1 million to $10 million.\u003c\/p\u003e \u003cp\u003eWith coverage of everything from coming up with a good idea to figuring out--and finding--the people you want to work with, the book offers an all-encompassing look at how to build a business from the ground up, whether you've got a great concept in mind or are just looking for a new way to bring in a little extra cash. Filled with reliable strategies drawn from Masterson's own incredibly profitable career, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e breaks down each part of the entrepreneurial process into a series of easy-to-follow steps, giving you the tools and advice you need to meet every challenge.\u003c\/p\u003e \u003cp\u003eThe essential guide for cautious individuals interested in entrepreneurship but wary of the risks, the book addresses the fears and misconceptions that are standing in your way, walking you through the necessary decisions you need to make before you even think about developing a business plan or talking with a bank. Written by a man who's made his fortune following the lessons laid out in these pages, this may well be the only book you need to start--and succeed--as a reluctant entrepreneur.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Reluctant Entrepreneur\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSuccessful entrepreneurs quit their jobs, \u003c\/b\u003e throw caution to the wind, and invest every last cent on following some crazy dream . . . right? Wrong. Many of the world's most profitable self-starters, from Bill Gates to Jeff Bezos, took their time setting up their revolutionary companies, weighing the risks, hedging their bets, and proceeding with trepidation. If you're sold on the idea of building your own business but are daunted by the potential pitfalls, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003e \u003ci\u003eTurning Dreams into Profits\u003c\/i\u003e is for you, covering everything you need to know to successfully balance the thrill of going it alone with the fear of getting in too deep. \u003c\/p\u003e\u003cp\u003eA comprehensive, step-by-step guide for would-be entrepreneurs keen to strike out on their own but wary of the dangers, the book presents a road map for maximizing success while minimizing risk. Focusing on overcoming the anxieties that prevent many budding business owners from ever fulfilling their potential, author and entrepreneur extraordinaire Michael Masterson explains exactly how to launch and develop a startup during the two most difficult phases of growth: from nothing to $1 million and from $1 million to $10 million. \u003c\/p\u003e\u003cp\u003eWith coverage of everything from coming up with a good idea to figuring out--and finding--the people you want to work with, the book offers an all-encompassing look at how to build a business from the ground up, whether you've got a great concept in mind or are just looking for a new way to bring in a little extra cash. Filled with reliable strategies drawn from Masterson's own incredibly profitable career, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e breaks down each part of the entrepreneurial process into a series of easy-to-follow steps, giving you the tools and advice you need to meet every challenge. \u003c\/p\u003e\u003cp\u003eThe essential guide for cautious individuals interested in entrepreneurship but wary of the risks, the book addresses the fears and misconceptions that are standing in your way, walking you through the necessary decisions you need to make before you even think about developing a business plan or talking with a bank. Written by a man who's made his fortune following the lessons laid out in these pages, this may well be the only book you need to start--and succeed--as a reluctant entrepreneur.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMICHAEL MASTERSON\u003c\/b\u003e is not your typical businessman. An ex-Peace Corps volunteer, he never took a class in business, doesn't read the business press, and hates to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started or co-started dozens of successful businesses. The author of numerous business books, several of them \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestsellers, Masterson consults for private clients and writes the \u003ci\u003ePalm Beach Letter\u003c\/i\u003e, a newsletter for individual investors.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.73 x 8.72 x 5.91 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 26, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42721381974079,"sku":"9781118178447","price":29.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/adf774fe19bf75946e6d222e29c4ac01.webp?v=1765092171","url":"https:\/\/dhlswag.com\/products\/the-reluctant-entrepreneur-hardcover","provider":"BBB","version":"1.0","type":"link"}