{"product_id":"the-sales-engineer-managers-handbook-mastering-technical-sales-paperback","title":"The Sales Engineer Manager's Handbook: Mastering Technical Sales - Paperback","description":"\u003cp\u003eby \u003cb\u003eChris Daly\u003c\/b\u003e (Author), \u003cb\u003eJohn Care\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eJohn Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory \"Managing Within The Law\" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 220\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 21, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42709652144191,"sku":"9798638751791","price":29.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5fed261196a169c235eeeebeff077b94.webp?v=1765052201","url":"https:\/\/dhlswag.com\/products\/the-sales-engineer-managers-handbook-mastering-technical-sales-paperback","provider":"BBB","version":"1.0","type":"link"}