{"product_id":"they-ask-you-answer-revised-hardcover","title":"They Ask, You Answer - Revised - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMarcus Sheridan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e. \u003c\/p\u003e \u003cp\u003eUsing these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThey Ask, You Answer\u003c\/i\u003e is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e. \u003c\/p\u003e \u003cp\u003eUpon reading this book, you will know: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to build trust with buyers through content and video.\u003c\/li\u003e \u003cli\u003eHow to turn your web presence into a magnet for qualified buyers.\u003c\/li\u003e \u003cli\u003eWhat works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles.\u003c\/li\u003e \u003cli\u003eWhy you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.\u003c\/li\u003e \u003cli\u003eHow to achieve buy-in at your company and truly embrace a culture of content and video.\u003c\/li\u003e \u003cli\u003eHow to transform your current customer base into loyal brand advocates for your company.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThey Ask, You Answer \u003c\/i\u003eis a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. \u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Simple Marketing Strategy to Attract Buyers in the Digital Era\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eT\u003c\/b\u003eoday's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the \"old school\" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides your buyers with the answers they seek. This is how you grow your business in the digital age. And \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e is your guide to accomplishing that goal. \u003c\/p\u003e\u003cp\u003eThe first edition of \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e was a massive success, empowering marketing and sales teams across all industries (B2B and B2C), to connect with their buyers online and achieve astounding revenue growth. This revised edition goes even deeper, introducing you to the latest must-have content marketing tools, like real-time conversation technology and video. Inside, you'll also find new case studies and interviews with industry thought leaders. Finally, this book will give you insider insight into the future of digital marketing. With \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e in your pocket, you'll not only be positioned for success today, you'll also be ready for what's on the horizon with buyer behavior and technology.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE SIMPLE MARKETING STRATEGY TO ATTRACT BUYERS IN THE DIGITAL ERA\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToday's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the \"old school\" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides your buyers with the answers they seek. This is how you grow your business in the digital age. And \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e is your guide to accomplishing that goal.\u003c\/p\u003e \u003cp\u003eThe first edition of \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e was a massive success, empowering marketing and sales teams across all industries (B2B and B2C), to connect with their buyers online and achieve astounding revenue growth. This revised edition goes even deeper, introducing you to the latest must-have content marketing tools, like real-time conversation technology and video. Inside, you'll also find new case studies and interviews with industry thought leaders. Finally, this book will give you insider insight into the future of digital marketing. With \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e in your pocket, you'll not only be positioned for success today, you'll also be ready for what's on the horizon with buyer behavior and technology.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARCUS SHERIDAN\u003c\/b\u003e is known for inbound and content marketing excellence. He is an international keynote speaker with a unique ability to excite, engage, and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has been featured in multiple industry publications, including the \u003ci\u003eNew York Times, \u003c\/i\u003e which featured Marcus as a \"web marketing guru,\" and \u003ci\u003eForbes, \u003c\/i\u003e which named Marcus one of 20 \"Speakers You Don't Want to Miss\" in 2017.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 06, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42721388986431,"sku":"9781119610144","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/1b77ec2e770d4c576eb01f81621efacd.webp?v=1765092192","url":"https:\/\/dhlswag.com\/products\/they-ask-you-answer-revised-hardcover","provider":"BBB","version":"1.0","type":"link"}