{"product_id":"tiktok-boom-paperback","title":"TikTok Boom - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChris Stokel-Walker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'It is rare for a business analysis to read like a thriller - this one does.'\u003c\/strong\u003e - Azeem Azhar, Exponential View\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'A must-read for students, scholars, and policymakers.' \u003c\/strong\u003e- David Craig, Professor, USC Annenberg\u003c\/p\u003e\u003cp\u003eTikTok didn't just arrive - it detonated. In a handful of years, a short-video app from ByteDance, a Chinese tech company few people outside the industry had heard of, surged past entrenched platforms and reshaped what the internet looks like: how we watch, how we shop, how music breaks, how language evolves, and how fame is manufactured at scale.\u003c\/p\u003e\u003cp\u003eIn TikTok Boom,  journalist Chris Stokel-Walker takes you behind the screen to reveal how the world's favourite app became a global force. This is the rare business and technology story that reads with the pace of a thriller -because the stakes are real. TikTok isn't only entertainment; it's a platform powered by an astonishing recommendation algorithm, a fast-moving creator economy, and a company operating at the centre of an East-meets-West superpower contest.\u003c\/p\u003e\u003cp\u003eWhether you're a creator trying to go viral, a marketer building a smarter social media strategy, a founder studying product growth, or simply curious about how your \"For You\" page seems to know you better than you do, TikTok Boom is your essential guide to understanding what makes TikTok tick - and why it matters for culture, commerce, and power.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll discover inside: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe origin story: \u003c\/strong\u003e how TikTok evolved, scaled, and outmanoeuvred rivals in the attention war.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe engine under the scroll: \u003c\/strong\u003e how TikTok's algorithm, data signals, and feedback loops shape what you see - minute by minute - and why it feels so addictive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe new rules of influence: \u003c\/strong\u003e how trends are engineered, remixed, and amplified, and how creators turn seconds of video into careers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTikTok for business, without the buzzwords: \u003c\/strong\u003e what brands can learn from the platform's style of storytelling, community, and discovery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe hidden hand of moderation: \u003c\/strong\u003e content guidelines, enforcement, and the subtle ways they can change what becomes visible (and what disappears).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe geopolitical tension around Chinese tech: \u003c\/strong\u003e scrutiny, bans, and political flashpoints that turned a social app into an international headline.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 7.81 x 5.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 18, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43156046774335,"sku":"9781912454822","price":26.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/jpyFvEfFKd9781912454822.webp?v=1776968769","url":"https:\/\/dhlswag.com\/products\/tiktok-boom-paperback","provider":"BBB","version":"1.0","type":"link"}