by Gordon Van Wechel (Author)
WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA? THEN YOU NEED "TOTAL MARKET TAKEOVER(R)" These are the proven, real world marketing strategies used by the author in his national consulting business to help other roofing contractors grow their businesses. You'll learn seven methods for attracting new customers and developing a marketing program that will help you jump past your competitors. This is not just theory, but is a practical handbook written to enable you to easily put the ideas into practice. Each chapter focuses on a single strategy, and includes the specific details you'll need to implement the techniques in your business. Start with one or two, then add more as you grow your capacity to handle new contracts. Put them all in place, and you will have Total Market Takeover(R)
Author Biography
Gordon Van Wechel is an entrepreneur who has built three national companies, each in a different industry. He has written four previous books, numerous articles and training manuals. He is a frequent speaker to business groups, and teaches a marketing class to new business owners for the Service Corps of Retired Executives (SCORE) division of the Small Business Administration. In addition to his own enterprises, Mr. Van Wechel has travelled extensively in Asia and Africa on behalf of several Non-Government Organizations. His work focused on a micro-enterprise program that resulted in the creation of over 50 successful businesses, three schools, and numerous community development projects. He is currently the President of The Alchemy Consulting Group, a marketing strategy and business growth firm based in Albuquerque, NM.