{"product_id":"tourism-marketing-in-the-age-of-the-consumer-paperback","title":"Tourism Marketing: In the Age of the Consumer - Paperback","description":"\u003cp\u003eby \u003cb\u003eAlastair M. Morrison\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTourism Marketing: In the Age of the Consumer\u003c\/em\u003e offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: \u003c\/p\u003e\u003cul\u003e \u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eAge of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus.\u003c\/li\u003e \u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eExperiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.\u003c\/li\u003e \u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.\u003c\/li\u003e \u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eGlobal marketplace: Every chapter adopts a global outlook and offers international perspectives. \u003c\/li\u003e \u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eEnvironment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.\u003c\/li\u003e \u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eEvents: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWritten in an engaging and accessible style, \u003ci\u003eTourism Marketing: In the Age of the Consumer\u003c\/i\u003e is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value - Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlastair M. Morrison\u003c\/strong\u003e, Ph.D., is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich, UK. Formerly, he was Distinguished Professor Emeritus at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development, including \u003ci\u003eMarketing and Managing Tourism Destinations, \u003c\/i\u003e2nd edition\u003ci\u003e \u003c\/i\u003e(Routledge, 2019) and \u003ci\u003eWorld Tourism Cities \u003c\/i\u003e(Routledge, 2022). Prof. Morrison is the Co-Editor-in-Chief of the \u003ci\u003eInternational Journal of Tourism Cities\u003c\/i\u003e and Co-Editor of the \u003ci\u003eRoutledge Handbook of Tourism Cities \u003c\/i\u003e(Routledge, 2021).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 758\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.7 x 9.6 x 6.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 30, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42727865909311,"sku":"9780415726368","price":170.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/87426c8e284018a7619e0d5bb53cb95a.webp?v=1765116389","url":"https:\/\/dhlswag.com\/products\/tourism-marketing-in-the-age-of-the-consumer-paperback","provider":"BBB","version":"1.0","type":"link"}