{"product_id":"understanding-buses-paperback","title":"Understanding Buses - Paperback","description":"\u003cp\u003eby \u003cb\u003eChris Cheek\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor a whole variety of reasons, the bus industry continues to be of vital importance to the UK. It remains central to the economy, to plans to combat climate change and pollution, and to policies regarding social inclusion and accessibility. Yet, public and political comment on the industry continues to betray a lack of understanding and, it often seems, a degree of prejudice.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a clear, non-technical, jargon-free explanation of how the bus industry works. The chapters examine: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe costs of operation - what the components are and what drives them, particularly understanding the crucial importance of speed and predictability\u003c\/li\u003e\n\u003cli\u003eThe revenue earned - how much is needed to enable operators to meet their three key objectives\u003c\/li\u003e\n\u003cli\u003eto cover their costs\u003c\/li\u003e\n\u003cli\u003eto meet their financial obligations\u003c\/li\u003e\n\u003cli\u003eto invest in the future\u003c\/li\u003e\n\u003cli\u003eThe need for profit - why operators need to make a surplus and what they do with it\u003c\/li\u003e\n\u003cli\u003eThe principal drivers of demand for bus services\u003c\/li\u003e\n\u003cli\u003eThe bus product - its various attributes and why they are important\u003c\/li\u003e\n\u003cli\u003eThe competitive environment in which the industry operates\u003c\/li\u003e\n\u003cli\u003eThe customer interface - researching, listening and communicating with bus users\u003c\/li\u003e\n\u003cli\u003eTrends in fares and ticketing\u003c\/li\u003e\n\u003cli\u003ePublic spending on buses\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 126\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 03, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42744204197951,"sku":"9781898758198","price":45.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/5964ce9c814a2387d33c7bbfa6e5c27e.webp?v=1765167398","url":"https:\/\/dhlswag.com\/products\/understanding-buses-paperback","provider":"BBB","version":"1.0","type":"link"}