{"product_id":"understanding-digital-marketing-strategies-for-online-success-paperback","title":"Understanding Digital Marketing: Strategies for online success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDishek J. Mankad\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBasic guide to learn digital media platform. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\u003cli\u003e Learn the concept of marketing in the Digital Era\u003c\/li\u003e \u003cli\u003e Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium \u003c\/li\u003e\u003cli\u003e Know the Online Tools for Marketing, various Web tools for building consumer engagement \u003c\/li\u003e\u003cli\u003e Book explains steps to generate the lead for your business \u003c\/li\u003e\u003cbr\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003cbr\u003e The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.\u003cbr\u003e Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat Will You Learn\u003c\/b\u003e\u003cbr\u003e \u003cli\u003eBasic concepts of Digital Marketing \u003c\/li\u003e\u003cli\u003e Website Planning \u0026amp; Creation, Search Engine Optimization(SEO) \u003c\/li\u003e\u003cli\u003e PPC Advertising With Google \u0026amp; Optimization \u003c\/li\u003e\u003cli\u003e Google Analytics \u003c\/li\u003e \u003cbr\u003e \u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cbr\u003e Digital Marketing is designed as a textbook for management students specialising in marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003col\u003e\n\u003cli\u003eDigital Marketing: An Overview \u003c\/li\u003e\n\u003cli\u003eWebsite Planning \u0026amp; Creation \u003c\/li\u003e\n\u003cli\u003e Search Engine Optimization(SEO) \u003c\/li\u003e\n\u003cli\u003e PPC Advertising With Google \u0026amp; Optimization \u003c\/li\u003e\n\u003cli\u003e Google Analytics \u003c\/li\u003e\n\u003cli\u003e Social Media Marketing \u003c\/li\u003e\n\u003cli\u003e E - Mail Marketing \u003c\/li\u003e\n\u003cli\u003e Online Advertising \u003c\/li\u003e\n\u003cli\u003e Lead Generation For Business \u003c\/li\u003e\n\u003cli\u003e Mobile Web Marketing \u003c\/li\u003e\n\u003cli\u003e Affiliate Marketing \u003c\/li\u003e\n\u003cli\u003e Google Adsense \u0026amp; Blogging \u003c\/li\u003e\n\u003cli\u003e Digital Marketing - The Web Analytics \u003c\/li\u003e\n\u003cli\u003e Creating Digital Marketing Strategy \u003c\/li\u003e\n\u003cli\u003e Marketing Money As Freelancer \u003c\/li\u003e\n\u003c\/ol\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e Dishek J. Mankad is a commerce graduate from Saurashtra University, and completed Master's Degree in Computer Application with first class from Hemchandracharya north Gujarat University. He is pursuing Ph.D in Computer Science. He has a 7.5 years of experience in Teaching PG \u0026amp; UG and have good hands on various subject of computer application like BigData, Database Management System, and software engineering.\u003cbr\u003eIn his previous job, he was serving the duty of placement cell head. He has published many research papers and attend the many international conference, workshop, and seminar and faculty development program.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 152\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43158978560063,"sku":"9789387284258","price":29.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/EDXEFNiOLz9789387284258.webp?v=1776994197","url":"https:\/\/dhlswag.com\/products\/understanding-digital-marketing-strategies-for-online-success-paperback","provider":"BBB","version":"1.0","type":"link"}