{"product_id":"understanding-popular-culture-paperback","title":"Understanding Popular Culture - Paperback","description":"\u003cp\u003eby \u003cb\u003eJohn Fiske\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of 'Reading Fiske and Understanding the Popular'. Both underline the continuing relevance of this foundational text in the study of popular culture.\u003c\/p\u003e \u003cp\u003eWhat is popular culture? How does it differ from mass culture? And what do popular \"texts\" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in \u003cem\u003eUnderstanding Popular Culture\u003c\/em\u003e.\u003c\/p\u003e \u003cp\u003eWhen it was first written, \u003cem\u003eUnderstanding Popular Culture\u003c\/em\u003e took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant today. Fiske differentiates between mass culture - the cultural \"products\" put out by an industrialized, capitalist society - and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture's attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture's evasions and manipulations of these attempts.\u003c\/p\u003e \u003cp\u003eDesigned as a companion to \u003cem\u003eReading the Popular\u003c\/em\u003e, \u003cem\u003eUnderstanding Popular Culture\u003c\/em\u003e presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns - and a rejection of those fostered by mass culture. With wit, clarity, and insight, Professor Fiske debunks the myth of the mindless mass audience, and demonstrates that, in myriad ways, popular culture thrives because that audience is more aware than anyone guesses.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohn Fiske\u003c\/strong\u003e is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.3 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42736993599551,"sku":"9780415596534","price":106.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/cffaad5fdb1b3456cb123942e2c582b5.webp?v=1765148501","url":"https:\/\/dhlswag.com\/products\/understanding-popular-culture-paperback","provider":"BBB","version":"1.0","type":"link"}