{"product_id":"user-experience-foundations-paperback","title":"User Experience Foundations - Paperback","description":"\u003cp\u003eby \u003cb\u003eNick Voil\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUser experience (UX) is about how interaction with a product, service or system is perceived by its users. Are their needs met or exceeded? Do they enjoy the experience? Will they return? Making UX central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. Applying the same techniques to internal business systems brings improved efficiency and job satisfaction.\u003c\/p\u003e\u003cp\u003eThis book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eNick de Voil has been helping organisations to design and evaluate digital products, services and systems for over 30 years. He developed the world's first training course in User Experience for business analysts and now specialises in helping organisations to optimise customer experience by designing business processes 'from the outside in'.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 13, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42736038477887,"sku":"9781780173498","price":64.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/8efaff75a4b3a3fdd9a5771a62756785.webp?v=1765145509","url":"https:\/\/dhlswag.com\/products\/user-experience-foundations-paperback","provider":"BBB","version":"1.0","type":"link"}